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Soaring demand boosts Rolls-Royce as Chinese market grows
Telegraph.co.uk
Friday, 09 July 2010 00:00

Rolls Royce is on course to sell more cars in China than Britain, it has emerged.

Soaring demand on the Asian economic powerhouse and a recovery in the American and Middle Eastern markets has enabled production to hit the highest level since 2003.

The encouraging news from Rolls Royce, contained in its interim results, has underlined the recovery from the dark days of early 2009 when the industry as a whole was hit by a wave of shift cuts and lay-offs. Even though Rolls Royce was hit hard, the company kept on all its 800 permanent staff at its plant in Chichester, West Sussex even though demand was down 17 per cent on the previous year.

The decision seems to have paid dividends, with the company on course to double its 2009 production of 1,002 cars this year. Production is now running at 15 cars a day and all models are sold out until October.

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Rolls-Royce unveils Bespoke picnic set
SpeedLux.com
Thursday, 08 July 2010 00:00
rolls_royce_picnic_set

Rolls-Royce recently disclosed its latest edition in its Bespoke program. A four-person picnic set finished in polished aluminum, veneer and leather.

Apparently, the car was designed for the picnic lovers, for those who’d like to go out and have fun under the sun. However, you would have to own a Rolls-Royce and in particular a Phantom prior to owning the aforementioned picnic set.

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Rolls-Royce Sold Out Of All Models Until September Due To High Demand
Motor Authority
Friday, 09 July 2010 00:00

Record-level production of Rolls-Royces is currently underway at the Goodwood plant, despite the still-recovering state of the overall global economy. Demand is so high that all of Rolls' models are sold out through "at least September."

So what does record production at Goodwood amount to? Fifteen cars a day, at present, with over 300 built in June. Rolls-Royce on the whole is doing well, too: the company is already on track to double 2009's sales in 2010.

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Rolls-Royce – the status symbol of choice in China
TimesOnline.com
Monday, 07 June 2010 00:00

BY ROBERT LEA - China, former closed communist society-turned-global economic powerhouse, is falling for one of the world’s great financial status symbols — the Rolls-Royce.

“In China they want a car that expresses: ‘This is who I am, this is what my company is,’ ” Torsten Müller-Ötvös, the chief executive of Rolls-Royce Motor Cars, said.

“China is now our second-largest market, with about 20 per cent of sales, and is doing very, very well.”

“The UK [the third-biggest market] is up 50 per cent. There are positive signals from the US, where we sell about 30 per cent of our cars. The European market is challenging; there is a basic hesitancy there to invest in a luxury car.”

The Phantom model starts at £235,000 and the Ghost, the new baby Rolls launched this year, at £165,000. “The Phantom is about presence, about making a statement. That is why it is so popular in China,” Mr Müller-Ötvös, who took over at Rolls-Royce in the spring, said.

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